“Fufu & Grits has been extremely helpful in providing design support for Color Of Change. They have been flexible in adapting to Color Of Change’s working style and processes, rather than us having to adapt to them. Additionally, they are great at communicating—asking questions to gain clarity on projects, offering suggestions and solutions when the execution can be better, and open to critiques and edits from our internal team. What I most value from working with them is that they took the time to really understand the Color Of Change brand (and brands within the brand), as well as the different types of projects we do—and their work seamlessly aligns with our own internal design team’s work. They truly feel like an extension of our in-house designers.”
— Katrina Villavicencio, Director of Branding & Design, Color Of Change
service
Creative Strategy, Social Media
client
Color Of Change
Color Of Change is the nation’s largest online racial justice organization. We partnered with Color Of Change to design campaigns that create accountability for corporate and political leaders and build power for marginalized communities.
challenge
In the rapidly shifting political landscape of 2020, Color Of Change requested our support in ideating and designing justice campaigns. We harnessed the boundless energy of our creativity to break down barriers and demand change. Through our thought-provoking art and impactful storytelling, we enabled Color Of Change to encourage meaningful dialogue and shed light on issues that matter.
Using creativity to
Demand justice
We believe in the transformative power of creative ideas and their ability to bring about positive change for our clients and our world. Our creativity is a powerful force for social justice, and we stand on that.
CALLS TO ACTION
Our work is not just about beautiful creative; it's about catalyzing action for our clients. Through strategic design, our campaigns empower individuals to become agents of change by providing them with the tools, resources, and inspiration to make a difference. With actionable CTAs, accessible design, and navigable user journeys, our creative drives measurable change.
Informative and acknowledgement
Our creative not only drives individual action, but also collaborative change. We often designed campaigns to bring together like-minded organizations, activists, and leaders who are passionate about social justice. Our work amplified Color Of Change's collective impact and contributed to a more just and equitable world.
Creativity as Empathy
Justice work is never done, but with us it's always done with empathy. We were tasked with amplifying the issue of police brutality against Black bodies. Partnering with illustrator, Robin Hilkey, we made sure to approach victims' unjust deaths by honoring their lives. By focusing on the humans behind the statistics, our work cultivates understanding, compassion, and a shared commitment to justice.
Taking a stand
at the olympics
When the Olympics took place in 2021, the world saw a wave of discriminatory policies that attempted to silence Black athletes. Color Of Change led a series of actions to bring this issue to light and combat it by mobilizing those in opposition to the policies. As consultants, we were tasked with designing the supporting materials for this campaign.
